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• AN EXCLUSIVE EXCERPT FROM BLAG.LONDON •
Miguel on Style and Substance
INTERVIEW & PHOTOGRAPHY: SARAH J. EDWARDS
ART DIRECTION: SALLY A. EDWARDS
Get a glimpse into Miguel Jontel Pimentel’s creative mind, when he sits down with Sarah J. Edwards for a passionate conversation. They unravel theories behind the power of thought and words. They also discuss the importance of teachers, encouragement in creativity, style verses substance and how we need to listen more.
This original story is published for the first time on-demand on BLAG.london in Summer, 2018. Read an exclusive excerpt here:
Style And Substance
Sarah: In our industry and taking into account everything we've talked about that's important, style and personal presentation has become a real key to success, as well as your content. So, how would you order the following [laughs] style, substance?
Miguel: It depends on what your purpose is?
Sarah: Ok, you know what your purpose is.
Miguel: My personal, I think, it's always going to be the content. It's always going to be the content first. Everything is just like...I had a conversation with someone who's a friend but also was like at the time was working for the number one ad agency and he explained something to me that was simple and powerful. It was like, 'Yo! Just look at the hierarchy of what it is you are trying to accomplish. What do you do? You do music, so most important is always going to be the fucking music. [Laughs] Everything else should be secondary. Anything that detracts from the most important thing needs to be toned down, because it's taking away from what the focal point is supposed to be.' That's kind of like, I don't know if I explained it as well as he did, but for whatever reason it really clicked at the time. Also, I think simple is always better. [Laughs] Simple is better!
Sarah: It's nuts though, because we were hanging out with a friend of ours who's a really big television director and she was saying even if you want to work in the industry in front of the camera, behind the camera, whatever...at whatever level, they're looking for a certain look now. I was just like, 'Oh my goodness.'
Miguel: You've got to look like you belong there.
Sarah: Right! And know what you're doing and constantly be checking that you look good, like, 'I brought all my A-game at the same time.' It's a lot of pressure.
Miguel: I mean, we live in a visual world. A hyper visual world.
Sarah: I know.
Miguel: It's one of the ripple effects of again, social media, blah blah blah.
Sarah: So we're putting this all deluxe content together! [Laughs]
Miguel: Right! [Laughs] Well, that's kind of like why music is kind of secondary. It's not as prestigious. Music just isn't looked at with the kind of esteem or respect because it's not as visual. [Laughs] Like, if you don't do a video right now, if you don't have some visual to go with it, people will write it off.
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