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• AN EXCLUSIVE EXCERPT FROM BLAG.LONDON •

 

Pharrell Williams on Chad Hugo’s Inventive Dance Moves

 

INTERVIEW & PHOTOGRAPHY: SARAH J. EDWARDS

ART DIRECTION: SALLY A. EDWARDS

LOCATION: ELMS LESTERS PAINTING ROOMS, LONDON

Sarah J. Edwards joins N.E.R.D’s Pharrell Williams, Chad Hugo and Shae Haley for an  enlightening and wide ranging conversation. The inspirational and creative visionaries reveal thoughts on the future of print and digital to signature dance moves, the appreciation of women and the aging process.

 

The original story was first published in BLAG Vol. 2 Nø 10 print edition in 2009.

Read an exclusive excerpt here

 

*

 

Sarah: Pharrell?

Pharrell: Mmm.

Sarah: Can you describe the thing that inspires you the most about Chad and Shae’s talents and their signature dance moves.

Pharrell: Signature dance move?

Sarah: Yes, imagine if you looked across a room, you’d be like, that’s Chad because that’s what he does or that’s Shae because that’s what he does. You’ve got a new one of your own though, haven’t you?

Pharrell: I do?

Sarah: Yes, it’s sort of a running man meets rude boy. Kind of like The Special’s (skanking).

Pharrell: The Specials?

Sarah: You know that group The Specials?

 

"When we get together we always make music that’s always magic. It’s a great meeting of the minds. A meeting of no expectations, but the meeting of sheer creativity"

Pharrell

 

Pharrell: Uh, uh.

Sarah: Very much like that. You know them?

Chad: No.

Sarah: Really? Uh oh, you don’t know The Specials?! I’ve got to get you listening to The Specials.

Chad: OK.

Pharrell: I don’t know, when we get together we always make music that’s always magic. It’s a great meeting of the minds. A meeting of no expectations, but the meeting of sheer creativity. Shae, well he had a few signature moves on stage, that were pretty intense when we started N*E*R*D. With Chad, you just don’t know. He’s just... he’s pretty inventive with the things that he does. Sometimes it looks like it’s on purpose, sometimes it looks like it might be a mistake, but he’ll repeat it and after about four or five repetitions, you realise, ‘Oh! That’s a dance.’

[I laugh]

Pharrell: ...that it’s a sequence of something and he makes it look so cool. He makes it look so easy. You try to do it and ahh... Chad’s like a multi-tasker, he can do everything, he can play, dance, sing.

 

*

 

Follow N.E.R.D at www.twitter.com/.NERDarmy and www.instagram.com/nerd

 

The full conversation and photography gallery is available for subscribers to BLAG.london

 

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Original Story © BLAG 2009

Edit © BLAG 2018

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