Original stories and rich, authentic content

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Our Story

BLAG is by British twin sisters, Sally A. Edwards and Sarah J. Edwards.


“We absolutely believe everyone thrives best on humour, love and kindness, so we created BLAG to serve large doses of legitimate advice, encouragement and laughter through honest storytelling: interviews, writing and imagery.”

Sally and Sarah’s passion to create unique entertainment only grows.


BLAG by Sarah J. Edwards and Sally A. Edwards is bursting with feel good and humorous celebrity interviews, plus style guides, relationship and life advice.

Subscribe to BLAG’s huge resource of new, original and unique content created to entertain and inspire you.

Extraordinary Entertainment



"Let me just say first, you and your sister are… you are the human form of the truth serum. Only in this magazine will I truly give the real answers and not my contrived journalistic answers.

…I'm just making an observation that all your cover subjects' publicists don't know that you’re the greatest magazine ever.”

— Questlove, The Roots