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• NEWS: 7th of JUNE 2018 •
Subscribe To BLAGmagazine.com For More Stories
STORY BY SARAH J. EDWARDS
British twins, Sally A. Edwards and Sarah J. Edwards, relaunch their iconic magazine BLAG, as a premium content and subscription site at www.BLAGmagazine.com
Sally, Sarah and BLAG have been hailed “the human form of the truth serum” and “the greatest magazine ever,” by Questlove of The Roots.
By creating editorial categories; Ambition & Creativity, Encouragement, Humour, Wisdom and Conversation, the site showcases inspirational new and archival high-profile interviews, all presented digitally for the first time for subscribers.
Readers can also check in daily to read music, art and cultural news for free. The launch begins with stories on J. Cole’s KOD album and US tour, photographer Mark Seliger’s huge New York exhibition, architect Ben van Berkel and UNStudio’s pavilion retreat and Wolf Tone protege Elle Watson’s impressive debut music. Excerpts of long-form stories hosted on their deluxe content channel BLAG.london are also available to read.
Keeping with BLAG tradition, all articles are written and / or edited by Sally A. Edwards and / or Sarah J. Edwards. Design and art direction is by Sally and the much of the of photography by Sarah.
BLAG’s iconic archives unveil some surprising future predictions and human interest stories, aimed at those with a keen interest in music, arts and culture. Within the stories, readers will find stellar advice from inspirational musicians, artists and creatives.
Gems from the archive include:
Guy-Manuel De Homem-Christo discusses Daft Punk’s future-retro bending Electroma and their dream to take blockbuster cinema and turn it on its head.
On the back of his success in The Hurt Locker, Jeremy Renner called Sally A. Edwards and the pair discussed, how as a criminology major Jeremy found a way to extract 19 years of emotional repression through the safety of character study.
Sarah J. Edwards linked a then up-and-coming Kano with Wu-Tang legend the GZA, for the pair to exchange stories and discuss the similarities between hip hop and grime’s beginnings.
Sally addresses World Peace with Chuck D of Public Enemy and Will.I.Am. Rhymefest tells Sarah how he wants to save hip hop and asks, ‘Where are the heroes?’
Freddy Rodriguez dishes out his Ten Essential Tips For A Healthy Relationship And Tricky share Ten Essential Tips For A Stress-Free Life.
Malin Ackerman and Sarah discuss stories of how to combat shyness and understanding that taking yourself to seriously is a waste of time. 50 Cent sits down with Sally and Sarah to discuss, persistence, reality, honesty and more humorously what to avoid for a successful date.
BLAG also republishes archival fashion stories created with stylist Harris Elliott, hair artists Tracie Cant and Gary Gill and make-up artist Andrew Gallimore.
Finally, Wasalu Jaco pka Lupe Fiasco’s fictional story, ‘Reflections of a Window Washer’ is re-presented and proves Lupe really did give us all a glimpse into the future.
In lieu of advertising, the site also incorporates a brand new BLAG shop, giving readers a chance to purchase t-shirts, sweatshirts and hoodies. Worn by musicians, actors, artists and creatives including Chuck D, Mike D, TroyBoi, Les Twins, Noomi Rapace and Michael Voltaggio who support Sally and Sarah’s mission to encourage aspiring artists in music, film, art, design and creativity.
www.BLAGmagazine.com was designed entirely by Sally A. Edwards.
Sally’s concept for the site was to create, a clean and serene experience. Juxtaposing styles of traditional novel typography and print design to A.I-inspired futuristic minimalism. The goal being for readers to get the desired enjoyment and benefit of the actual content, distraction-free.
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